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Every platform wants you to believe their new algorithm will manage your campaigns better than a human can. Over the past week, another wave of automation tools rolled out across Amazon, Meta, and TikTok. The vendor pitch is always the same: spend less time inside ad managers, set a top-line budget, and let machine learning allocate your dollars. Convenience, however, should never come at the cost of accountability. When algorithms optimize in a black box, it is remarkably ea