<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Cantrell Consulting]]></title><description><![CDATA[Cantrell Consulting]]></description><link>https://www.cantrellconsulting.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 08 Oct 2026 22:11:59 GMT</lastBuildDate><atom:link href="https://www.cantrellconsulting.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Automation Land Grab: What Amazon, Meta, and FTC Ad Moves Mean for Your Bottom Line]]></title><description><![CDATA[Every platform wants you to believe their new algorithm will manage your campaigns better than a human can. Over the past week, another wave of automation tools rolled out across Amazon, Meta, and TikTok. The vendor pitch is always the same: spend less time inside ad managers, set a top-line budget, and let machine learning allocate your dollars. Convenience, however, should never come at the cost of accountability. When algorithms optimize in a black box, it is remarkably easy to burn budget...]]></description><link>https://www.cantrellconsulting.com/post/the-automation-land-grab-what-amazon-meta-and-ftc-ad-moves-mean-for-your-bottom-line</link><guid isPermaLink="false">6ac7e9a5b89f0f638e3a487d</guid><pubDate>Thu, 08 Oct 2026 19:15:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c8465c_51ef8ec0e08e4ecd89a95a6e14668dd9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tom Cantrell</dc:creator></item></channel></rss>